Wed 24 Jun
Midyear Accelerator #2
What actually happens at the Midyear Accelerator
Behind-the-curtain post removing the "what even is it" hesitation. Break down the day so it feels tangible and worth the trip/ticket.
IG + FB + LinkedIn
Carousel
CTA: Tickets in bio — 9 days to go
People keep DMing me asking what actually happens at the Midyear Accelerator. So here it is, no mystery.
People keep DMing me asking what actually happens at the Midyear Accelerator. So here it is, no mystery:\n\n📍 We review what's working in your business right now — the real numbers, not the vibes\n📍 We clear the dead weight — offers, tasks, habits that are quietly draining you\n📍 We map your next six months so it's a plan, not a hope\n📍 Lunch, frozen margaritas by the dam, and a room full of women who actually get it\n\nYou walk out with clarity and a plan. Not a folder of notes you'll never open again.\n\nNewcastle. Friday 3rd July. Spots are going.\n\n👉 Tickets in bio.
Carousel: one dot point per slide, final slide ticket CTA with date/location bold. Since no event photos exist, use a clean Canva agenda-style graphic rather than trying to fake candid photos — transparency about format builds more trust than a stretched stock photo would.
Instagram, Facebook, LinkedIn
Carousel (5 slides)
Remove purchase hesitation, ticket sales
Thu 25 Jun
Educational
The pricing mistake almost every new business makes
Educational post on pricing psychology. Direct and practical, ties naturally to BSE without forcing it.
IG + FB + TikTok + LinkedIn
Carousel or Talking Reel
CTA: BSE covers this properly — link in bio
You priced your offer based on what felt comfortable to charge. Not what it actually costs you to deliver. That's the mistake.
You priced your offer based on what felt comfortable to charge.\n\nNot what it actually costs you — your time, your overheads, your tools, your sanity — to deliver it.\n\nThat's the mistake almost every new business makes, and it's not because you're bad with numbers. It's because no one ever taught you how to actually build a price from the ground up instead of guessing and hoping.\n\nIf your pricing has been a vibe instead of a strategy, you're not alone. But it is fixable.\n\nWe walk through this properly inside BSE — link in bio.
Talking Reel works especially well here — Paige speaking directly to camera tends to land harder for pricing content than a static carousel. Keep the BSE mention soft, one line at the end.
Instagram, Facebook, TikTok, LinkedIn
Talking Reel or carousel
Authority, BSE warm leads
Fri 26 Jun
Synced Planner
Something is coming for 2027 — follow the journey
Teaser post on TBV directing followers over to the Synced Planner page to follow along as it's built. Builds anticipation without overselling specifics yet.
IG + FB
Teaser Graphic
CTA: Follow @[synced planner handle] to watch it come to life
The Business Vault Planner is going to be here for your new year. And I want you with me while it's being built.
The Business Vault Planner is going to be here for your new year. 🖤\n\nI'm not ready to show you everything yet — but I am ready to bring you along for the ride.\n\nIf you've ever wanted to see how something like this actually gets built, from the very first idea to the thing you'll hold in your hands, this is your invite.\n\nHead over to the Synced Planner page and follow the journey. New updates, behind-the-scenes, and a few surprises along the way.\n\n👉 Follow along — link in bio.
Confirm the actual handle/page name for the Synced Planner account before publishing, and update the CTA link accordingly. This is a soft top-of-funnel teaser — no need to explain the full ICR/QR/quarterly volume detail yet, just enough intrigue to get the follow.
Instagram, Facebook
Teaser graphic, on-brand but slightly more premium/editorial feel
Cross-promotion to Synced Planner audience, anticipation building
Sat 27 Jun
HEC Testimonial
"I finally feel like I know what I'm doing" — HEC member win
Feature a real testimonial from a Holistic Entrepreneur Circle member. Quote graphic or screenshot, with permission.
IG + FB + LinkedIn
Quote Graphic
CTA: Doors open — link in bio to join HEC
[Member name]'s words, not mine. This is why I do what I do.
[Member name]'s words, not mine. 💛\n\n[INSERT TESTIMONIAL QUOTE HERE]\n\nThis is why the Holistic Entrepreneur Circle exists. Not for hustle. Not for pressure. For moments like this — when a woman finally feels like she's got this.\n\nIf you're ready for that feeling too, HEC doors are open.\n\n👇 Link in bio to join us inside the Circle.
Replace with a real HEC member testimonial. Ask member permission to share. Design as a branded quote card (cream background, teal accent).
Instagram, Facebook, LinkedIn
Quote graphic or short video clip
HEC membership warm leads, social proof
Sun 28 Jun
Comforting
It's okay if this week didn't go to plan
Relatable, low-pressure post acknowledging that not every week is a "win" week. Builds trust through honesty rather than highlight-reel positivity.
IG + FB
Single Graphic
CTA: What's one small thing that went right this week? 👇
If this week didn't go to plan, you're not failing. You're running a real business, in a real life, and some weeks are just like that.
If this week didn't go to plan, you're not failing.\n\nYou're running a real business, in a real life, with real things happening around it — and some weeks are just like that. The to-do list doesn't care that you were tired, or that something came up, or that you simply needed a slower few days.\n\nNone of that erases the progress you've already made.\n\nWhat's one small thing that went right this week, even if the rest felt messy? Tell me below. 👇
Keep visually soft and uncluttered. This is a comment-driving post — Paige should genuinely reply to responses to build community warmth.
Instagram, Facebook
Single graphic, soft typography
Community connection, comments, relatability
Mon 29 Jun
Talking Reel
Making our platforms easier for everyone — including our older customers
Pre-recorded accessibility talking reel. Warm, inclusive, genuine. Shows the human behind TBV and builds trust with a wider audience.
IG + FB + TikTok + LinkedIn
Talking Reel (pre-recorded)
CTA: DM me "ACCESS" if you'd like a walkthrough 📲
I want to talk about something that matters a lot to me — making sure every woman, at every stage, can actually use what we've built.
I want to talk about something that matters a lot to me.\n\nWe've put so much work into building The Business Vault — the courses, the membership, the tools — and I want to make sure that every single woman who wants to access it, can.\n\nThat includes our customers who aren't as comfortable with technology. Our older community members. The ones who might feel a bit behind and don't want to ask for help.\n\nYou are exactly who this is built for.\n\nIn this reel I'm sharing [what you cover — e.g. how to log in, how to navigate the portal, who to ask for help].\n\nAnd if you ever get stuck — DM me "ACCESS" and I'll personally walk you through it. 💛\n\nNo one gets left behind here.
Use existing pre-recorded footage. Add captions (auto-generated or via CapCut). Keep tone warm and direct, not condescending. Add audio/music natively in the app after uploading the clean video.
Instagram, Facebook, TikTok, LinkedIn
Talking Reel (vertical video, 60-90 seconds)
Inclusive brand trust, reach, community warmth
Tue 30 Jun
BSE Course — EOFY
Last day: 50% off Business Start-Up Essentials ends tonight
Final EOFY urgency post for BSE. Real countdown, direct CTA, this is the last chance angle.
IG + FB + LinkedIn + Stories
Graphic + Countdown Sticker
CTA: thebusinessvault.com.au/start — ends tonight
Today's the last day to grab Business Start-Up Essentials at 50% off. After tonight, this price is gone.
Today's the last day to grab Business Start-Up Essentials at 50% off.\n\nAfter tonight, this price is gone for good.\n\nIf you've been sitting on this one, here's your sign: the foundations of your business, sorted, for half the investment, right before the new financial year kicks off.\n\n👉 thebusinessvault.com.au/start\nEnds tonight at midnight.
Add a Stories countdown sticker ending at midnight. This is the final urgency post for the EOFY sale — make sure the deadline is crystal clear in both the graphic and caption.
Instagram, Facebook, LinkedIn (+ Stories countdown)
Graphic + Stories countdown sticker
BSE enrolments — final EOFY urgency close